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Behind The Email (BTS)

Behind The Email (BTS)

Behind the scenes of our email agency

Mark Daming Mei
October 10, 2024

Welcome back to The DTC Insights newsletter. It’s Mark there from Dahaus Digital.

It’s getting chilling here in Chicago but at least the holidays are coming up. If you’re close by, be sure to cozy up.

Before you read, be sure to follow me on YouTube, Instagram, LinkedIn, and X/Twitter.

In today’s newsletter, we are going over 5 email marketing myths that you might believe that is holding back your brand from scaling and I’ll give you the truths believe the myths.

Shower Thought of the Week:

“Running email campaigns without flows is like building a house without a foundation—it might stand for a while, but it won’t survive the first storm.”

The Insights

Behind-the-Scenes: How Our Team Helps You Boost Your Revenue

At Dahaus Digital, we believe that creating successful email and SMS marketing campaigns is a team sport. Our process is a blend of your deep knowledge of your brand and our expertise in email marketing. Here’s a peek behind the curtain at how we work together to drive real results for your business.

The Dream Team

Our agency is made up of specialized roles, each bringing unique expertise to the table:

Account Managers: Your primary point of contact, ensuring the entire process flows smoothly and that your goals are met.
Copywriters: Crafting high-converting, on-brand messages designed to connect with your audience and drive action.
Designers: Building visually appealing emails that capture attention while keeping your brand aesthetic front and center.
Technicians: Handling the technical side of email and SMS campaigns—segmentation, automation, A/B testing—so everything runs like clockwork.

The Process: How We Bring Your Campaigns to Life

1. The Discovery Phase

We start by getting to know your brand inside and out. What makes you unique? Who is your target audience? What are your short and long-term goals? This initial deep dive ensures that all our campaigns are aligned with your brand’s vision and objectives.

2. Content Calendar Creation

Our expert team collaborates with you to build a 30-day content calendar. This calendar outlines every campaign, email, and message we’ll send, ensuring a mix of promotional, value-driven, and engaging content.

How it works:

Collaborative Brainstorming: We leverage your insights and ideas to align on themes, promotions, and content that resonate with your audience.
Strategic Planning: We organize campaigns to maximize revenue and maintain brand loyalty, balancing educational content, flash sales, and product launches.
Weekly Updates: You’ll receive regular updates from your account manager and have opportunities to provide feedback and adjustments to upcoming campaigns.

3. Execution: Our Expertise, Your Brand

Once the plan is in place, our team goes to work:

Copywriters draft the emails, carefully ensuring every message reflects your brand’s voice and values while driving conversions.
Designers create eye-catching visuals and layouts that complement the copy, creating an engaging experience for your subscribers.
Technicians implement the technical aspects, from segmentation and flow builds to testing and analytics tracking.

We handle the heavy lifting while keeping you informed at every step. All you need to do is review the content, provide any necessary feedback, and watch your campaigns come to life.

4. Real-Time Adjustments & Optimization

Once campaigns are live, the job isn’t over. We monitor the performance of each email or SMS campaign closely, making data-driven adjustments along the way. This includes:

A/B testing different subject lines, copy, and visuals.
Analyzing open rates, click-through rates, and revenue attribution.
Adjusting flows and segmentation based on real-time insights.

Why Our Process Works

We don’t just push out emails—we take a holistic approach to your email and SMS marketing. By working hand-in-hand with your brand, we bring together the art of storytelling with the science of data, delivering campaigns that not only engage but also convert.

How Can I Help You?

If you like this newsletter and you want to work with me, there are a few ways we can do so:

If you own/run an e-commerce brand and are looking for a best-in-class email marketing agency that contractually guarantees $50K-$500K/mo in email revenue, please book a call here.
Retention Marketing Service Overview: https://gamma.app/docs/eCommerce-Brands-Well-Add-50K-500K-Per-Month-In-The-Next-60-Day-ej87j1t8n88imgx
Dahaus Digital Website: https://dahausdigital.com/
If you own/run an e-commerce brand and are looking for trusted partners for other services like Meta Ads, Google Ads, CRO, TikTok Shop, or others just reply “ECOM” to this email and I’ll help you out.