Hey there, it’s Mark from Dahaus Digital.

Quick story: A client asked me yesterday why they should care about email marketing when social media gets more visibility.

My response? "Because email is the only channel you actually own."

Let that sink in for a moment...

Think about what happened to thousands of brands when:
• Instagram's algorithm changed (again) 📉
• TikTok faced potential bans 😱
• Facebook ad costs skyrocketed 💸

Their customer acquisition costs doubled overnight. Some lost their entire audience.

But you know who didn't flinch?

Brands with strong email programs.

Here's why email marketing is your safest bet:

✓ You control who sees your messages
✓ You own the customer relationship
✓ You decide the content strategy
✓ You set the communication schedule
✓ You build equity instead of renting attention

Here's the kicker: Email marketing generates $42 for every $1 spent.

Yet I see too many e-commerce brands treating email as an afterthought while pouring thousands into platforms they don't control.

It's like building a mansion on someone else's land.

💡 QUICK ACTION STEP:

Calculate how much you're spending on "rented" channels vs. your owned email program. The gap might surprise you.

Want to stop leaving money on the table with your email program? Reply to this email - let's chat about how we can help you build a revenue-generating email strategy that you own.

Best,
Mark Mei
Founder at Dahaus Digital

Can I Help You?

If you like this newsletter and you want to work with me, there are a few ways we can do so:

1. If you own/run an e-commerce brand and are looking for a best-in-class email marketing agency that contractually guarantees $50K-$500K/mo in email revenue, please book a call here.

2. Retention Marketing Service Overview: https://gamma.app/docs/eCommerce-Brands-Well-Add-50K-500K-Per-Month-In-The-Next-60-Day-ej87j1t8n88imgx

3. Dahaus Digital Website: https://dahausdigital.com/

4. If you own/run an e-commerce brand and are looking for trusted partners for other services like Meta Ads, Google Ads, CRO, TikTok Shop, or others just reply “ECOM” to this email and I’ll help you out.

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