Hey there, Mark from Dahaus Digital here.

Had an interesting conversation yesterday that I had to share with you...

A prospect told me: "Email marketing is easy. We can do it cheap."

My response? I asked if they grab fast food when they're in a hurry.

"Sure, sometimes," they said.

"And do you eat that way when you want to be healthy?"

"No, of course not."

Here's the thing about "cheap" email marketing that no one talks about...

Like that $1 burger, budget email marketing:

✓ Looks like the real thing
✓ Satisfies immediate needs
✓ Costs less upfront
✓ Is quick to implement

But here's the not-so-secret menu of problems it creates:

➜ Deliverability tanks faster than a stone
➜ Open rates that would make a spam folder blush
➜ Unsubscribes that look like a mass exodus
➜ Revenue that flatlines when it should spike

Just like fast food isn't real nutrition, cheap email isn't real marketing.

Let me put it this way:

The ROI on email marketing isn't about blasting messages into the void.

It's about crafting the RIGHT messages...
For the RIGHT people...
At the RIGHT time.

That's the difference between a $1 burger and a michelin-star meal.

🤔 The Expensive Truth About "Cheap":

• Fast food: Low upfront cost → Expensive health problems
• Cheap email: Low upfront cost → Expensive business problems

Both end up costing you more in the long run.

QUICK REFLECTION:

Look at your last month of email campaigns. Are you serving your customers a value meal, or are you providing real value?

Reply to this email – I'd love to show you what's possible when you invest in quality.

Best,
Mark Mei - Founder at Dahaus Digital

Can I Help You?

If you like this newsletter and you want to work with me, there are a few ways we can do so:

1. If you own/run an e-commerce brand and are looking for a best-in-class email marketing agency that contractually guarantees $50K-$500K/mo in email revenue, please book a call here.

2. Retention Marketing Service Overview: https://gamma.app/docs/eCommerce-Brands-Well-Add-50K-500K-Per-Month-In-The-Next-60-Day-ej87j1t8n88imgx

3. Dahaus Digital Website: https://dahausdigital.com/

4. Watch my YouTube Videos: https://www.youtube.com/@markdmei/videos

5. If you own/run an e-commerce brand and are looking for trusted partners for other services like Meta Ads, Google Ads, CRO, TikTok Shop, or others just reply “ECOM” to this email and I’ll help you out.

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