Hey, it’s Mark from Dahaus Digital.

Pop quiz: How many dollars are you generating from your welcome series?

If you're like most brands, you probably don't know the exact number. And that's the first problem.

I've analyzed hundreds of welcome sequences, and there's a clear pattern emerging in 2025: Your first 7 emails are make-or-break territory for future revenue.

Here's what's killing your welcome series results:

❌ Email #1: The "Thanks For Subscribing" Snooze-Fest
❌ Email #2: The Immediate Hard Sell
❌ Email #3: The Generic Discount Code
❌ Email #4-7: Radio Silence or Random Promos

Let's fix this.

The 2025 Welcome Series Blueprint

1. The First 24 Hours (Emails 1-2):
   • Email #1 (Immediate): Hook them with an offer + white label them (get them to reply)
   • Email #2 (6 hours later): Share your best-performing user content

2. The Critical Middle (Emails 3-5):
   • Email #3 (Day 2): Product education (not selling)
   • Email #4 (Day 3): Behind-the-scenes content
   • Email #5 (Day 4): Customer success stories

3. The Close (Emails 6-7):
   • Email #6 (Day 5): Exclusive offer
   • Email #7 (Day 6): Final value-add

The Secret Sauce?

It's all about timing. Hit your subscribers the hardest when they’re showing the highest intent to buying, which is when they sign up for your pop up offer.

The truth is, your welcome series isn't just about making sales. It's about setting expectations for your entire customer relationship, from now to when they churn.

Get it right, and you'll build a foundation for:
• Higher customer lifetime value
• Better email engagement
• Stronger brand loyalty
• More predictable revenue

Talk soon,
Mark from Dahaus Digital

Can I Help You?

If you like this newsletter and you want to work with me, there are a few ways we can do so:

1. If you own/run an e-commerce brand and are looking for a best-in-class email marketing agency that contractually guarantees $50K-$500K/mo in email revenue, please book a call here.

2. Retention Marketing Service Overview: https://gamma.app/docs/eCommerce-Brands-Well-Add-50K-500K-Per-Month-In-The-Next-60-Day-ej87j1t8n88imgx

3. Dahaus Digital Website: https://dahausdigital.com/

4. If you own/run an e-commerce brand and are looking for trusted partners for other services like Meta Ads, Google Ads, CRO, TikTok Shop, or others just reply “ECOM” to this email and I’ll help you out.

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