Hey there,

Quick question: Did you panic the last time you saw someone unsubscribe from your email list?

If you're nodding yes, this email is specifically for you. I'm about to challenge everything you think you know about unsubscribe rates (and why they might actually be HELPING your business).

Unsubscribes are like a natural cleanse for your email list. They're not a sign of failure - they're a sign of optimization.

Let me break this down:

Why Unsubscribes Are Actually Good:

1. They self-qualify your audience

• The people who unsubscribe weren't going to buy anyway

• You're left with subscribers who actually want to hear from you

• Your engagement metrics naturally improve

2. They save you money

• Every unengaged subscriber costs you in email platform fees

• Lower list numbers = lower monthly costs

• Better ROI on your email marketing spend

3. They improve deliverability

• Clean lists = better inbox placement

• Higher engagement rates

• More emails actually reaching interested buyers

Here's what ACTUALLY matters:

Revenue per email
Click-through rates from engaged subscribers
Conversion rates from opens to sales

Quick Story:

One of our clients was terrified of their 1% unsubscribe rate. After we helped them focus on engaging their true fans instead, their revenue per email shot up 3X - with a smaller but more targeted list.

If you're not getting unsubscribes, you're probably playing it too safe with your content. Bold statements and strong positions might turn some people off - but they'll make your true fans love you even more.

Stop obsessing over unsubscribe rates. Start focusing on serving your engaged subscribers better. That's where the real money is.

Want to learn more about building a profitable email strategy that focuses on the metrics that actually matter? Reply to this email - I'd love to chat about how we can help.

Talk soon,
Mark Mei
Founder - Dahaus Digital

Can I Help You?

If you like this newsletter and you want to work with me, there are a few ways we can do so:

1. You can apply to work with my agency, Dahaus Digital (LINK)

2. Read/Watch my free ecommerce email marketing trainings: (LINK)

3. You can subscribe to my YouTube Channel (LINK)

4. Looking for trusted partners for other services like Meta Ads, Google Ads, CRO, TikTok Shop, or others just reply “ECOM” to this email and I’ll help you out.

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