Hey there,

Mark here from Dahaus Digital.

I'm about to share something that's costing you thousands in lost revenue every month.

Your abandoned cart emails.

After auditing countless e-commerce brands this year, I keep seeing the same costly mistakes. Today, I'm pulling back the curtain on what actually works.

First, let's get real about why people abandon their carts:

The Real Reasons People Bail:

• They're comparison shopping
• Your shipping costs surprised them
• They got distracted (hello, TikTok)
• They're worried about payment security

Here's where most brands go wrong:

Mistake #1: The One-and-Done Email
Sending a single "Hey, you forgot something!" email is like giving up after one rejection. Your customers need more nurturing than that.

Mistake #2: Boring, Generic Subject Lines
"You left something behind!" gets lost in the inbox noise. Your customers are drowning in abandoned cart emails - stand out or get ignored.

Mistake #3: No Compelling Reason to Return
Just reminding them about their cart isn't enough. You need to make them want to come back.

Here's your proven 3-email sequence fix:

📧 Email 1 (Send 1 hour after abandonment):
• Subject: "Quick question about your [Product Name]"
• Address their biggest concerns head-on
• Include product image + customer reviews
• Keep it helpful, not salesy
• NO discount yet

📧 Email 2 (Send 23 hours later):
• Subject: "Is this what stopped you? [Solution Inside]"
• Handle common objections
• Share your best customer stories
• Consider a small discount if needed

📧 Email 3 (Send 24 hours later):
• Subject: "Last chance: Your cart expires + special offer"
• Create real urgency
• Your best offer
• Show similar products they might like instead

Tips That Actually Work:

1. Test sending emails from your founder's name instead of your brand name. It feels more personal and usually gets better results.

2. Add SMS to the mix. A simple text message between emails 1 and 2 can make a huge difference.

Here's what happened when we implemented this for a recent client:

Before: They were struggling to recover any abandoned carts
After: Their recovery rate quadrupled
Result: They added an extra $40K in monthly revenue

Your abandoned carts are literally leaving money on the table. If you're ready to turn those abandoners into customers, let's chat: LINK

Talk soon,
Mark Mei
Founder at Dahaus Digital

Can I Help You?

If you like this newsletter and you want to work with me, there are a few ways we can do so:

1. If you own/run an e-commerce brand and are looking for a best-in-class email marketing agency that contractually guarantees $50K-$500K/mo in email revenue, please book a call here.

2. Retention Marketing Service Overview: https://gamma.app/docs/eCommerce-Brands-Well-Add-50K-500K-Per-Month-In-The-Next-60-Day-ej87j1t8n88imgx

3. Dahaus Digital Website: https://dahausdigital.com/

4. If you own/run an e-commerce brand and are looking for trusted partners for other services like Meta Ads, Google Ads, CRO, TikTok Shop, or others just reply “ECOM” to this email and I’ll help you out.

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