Hey there, it’s Mark from Dahaus Digital.

Imagine running a restaurant where every single customer is a first-time visitor.

No regulars.
No repeat orders.
No familiar faces.

That's exactly what your e-commerce store looks like without email marketing.

You're spending all your money getting new customers through the door (paid ads), but have no system to bring them back.

Here's a real example that hit close to home (literally):

Last week, I ordered from my favorite local pizza place. Within 24 hours, I got:
• A thank you email
• Recipe tips for reheating
• A special offer for my next visit

Meanwhile, most e-commerce brands are ghosting customers.

Your existing customers are like hungry regulars at a restaurant, they want to buy again, they just need the right invitation.

Let me share a quick story...

One of our DTC skincare clients was launching new products every month but only announcing them on social media.

Their thinking was: "Our customers follow us on Instagram, they'll see it."

Reality check: They were missing out on their most valuable asset, their existing customer base.

After implementing a basic email strategy:

• Welcome series
• Post-purchase flow
• New product launches
• Weekly value-adds (tips, education, stories)

The result? Their customers started coming back. Just like a well-run restaurant with some good food.

Think about it:

Paid ads = Standing on the street handing out flyers
Email marketing = Having a host who remembers names, preferences, and makes regulars feel special

Which business model sounds more sustainable?

Talk soon,
Mark Mei

P.S. Running an e-commerce store but feeling like you're always chasing new customers? Let's chat about building your loyalty program through email. Book a call here: BOOK A CALL

Can I Help You?

If you like this newsletter and you want to work with me, there are a few ways we can do so:

1. If you own/run an e-commerce brand and are looking for a best-in-class email marketing agency that contractually guarantees $50K-$500K/mo in email revenue, please book a call here.

2. Retention Marketing Service Overview: https://gamma.app/docs/eCommerce-Brands-Well-Add-50K-500K-Per-Month-In-The-Next-60-Day-ej87j1t8n88imgx

3. Dahaus Digital Website: https://dahausdigital.com/

4. If you own/run an e-commerce brand and are looking for trusted partners for other services like Meta Ads, Google Ads, CRO, TikTok Shop, or others just reply “ECOM” to this email and I’ll help you out.

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