It's Mark from Dahaus Digital, and I want to share a tip that's been crushing it for our e-commerce clients lately.

You know those big sale campaigns you're planning? The ones with those beautifully designed emails?

Here's the thing: You're probably leaving money on the table if you're not adding plain text reminder emails to your campaign sequence.

Here's why this matters:

1. Deliverability is STILL King

• Plain text emails have higher inbox placement rates

• They bypass Gmail's promotional filters more often

• ISPs generally trust them more than heavy HTML emails

2. The Pattern Interrupt Effect
   
   After sending those flashy sale announcements, a simple plain text follow-up feels more personal and urgent. It's like getting a note from a friend rather than another promotional blast.

Real Example:
One of our clients recently ran a drop campaign. Their sequence looked like this:

Day 1: Announcement
Day 2: Plain text reminder ("Quick reminder - sale ends tomorrow")
Day 3: Final call
Day 4: Plain text last chance ("Hey, noticed you haven't grabbed our products yet...")

The plain text emails accounted for 35% of total campaign revenue. 🤯

How to Implement This:

1. Write like a human being

2. Keep it short (2-3 paragraphs max)

3. Include just ONE clear call-to-action

4. Use simple formatting (dashes, asterisks)

5. Test different sending times (mid-afternoon often works best)

Quick Template You Can Steal:

Subject: quick reminder about [sale]

Hey [name],

Just wanted to make sure you saw that [product/collection] is on sale until [time].

Didn't want you to miss out – here's the link if you need it: [link]

The beauty of plain text? It takes 10 minutes to set up but can recover otherwise lost sales.

Action Step: Add at least one plain text reminder to your next campaign sequence. Test it against your regular campaign performance.

Need help implementing this or want to see how we're using this strategy for other brands? Let me know - always happy to chat.

Talk soon,
Mark Mei
Founder at Dahaus Digital

How Can I Help You?

If you like this newsletter and you want to work with me, there are a few ways we can do so:

1. You can apply to work with my agency, Dahaus Digital (LINK)

2. Read/Watch my free ecommerce email marketing trainings: (LINK)

3. You can subscribe to my YouTube Channel (LINK)

4. Looking for trusted partners for other services like Meta Ads, Google Ads, CRO, TikTok Shop, or others just reply “ECOM” to this email and I’ll help you out.

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