Don't Overlook Optimizing Your Images

Author

Mark Daming Mei
June 14, 2024

Welcome to The DTC Insights newsletter. It’s Mark here. And I hope everyone is having a lovely Friday.

Before you read, be sure to follow me on YouTube, X, and LinkedIn for more content on growing your e-commerce business with retention marketing systems like Email and SMS marketing.

In today’s newsletter, we're diving into an important part of email marketing that often gets overlooked: optimizing images. Whether you're sending out a campaign or setting up your email flows, ensuring your images are optimized can significantly impact your email performance.

Quote of the Week:

“Optimization is not about making everything perfect. It's about taking action on the right data, in the right way, at the right time.” - Avinash Kaushik

Easily Transfer Emails from Figma to Klaviyo Tutorial

YouTube Video Here (link)

Tips and Tricks

How to Add $50k/Month to Your Ecom Brand with Email (link)

Strategy:

Welcome Series Email Structure (link)

Tweet Of The Week

Email Marketing Isn't Rocket Science... (link)

Deep Dive

Optimizing Images for Your Email Campaigns and Flows

In the competitive world of e-commerce, every detail counts. While copy and attractive designs are vital, the efficiency and effectiveness of your images play an equally important role in the success of your email campaigns. Here’s how you can optimize your images for maximum impact:

1. Keep It Light with Compression

Large, heavy images can slow down load times and lead to higher bounce rates. Use compression tools like TinyPNG or JPEGmini to reduce file sizes without compromising on quality. Aim for image sizes under 100KB where possible.

2. Choose the Right Format

Different image formats serve different purposes. For detailed images with a lot of colors, use JPEG. For images with transparent backgrounds or simpler graphics, PNG is your go-to. Avoid using GIFs in every email unless they are critical to your message, as they can be large and impact load times.

3. Responsive Design

Ensure your images look good on all devices. Use responsive design techniques to make images scale appropriately for both desktop and mobile viewers. Test your emails on various devices to see how your images render.

4. Alt Text is Essential

Alt text not only improves accessibility but also ensures your message is conveyed even if images don’t load. Use descriptive alt text to provide context and enhance the user experience.

5. Maintain Visual Consistency

Stick to a consistent style guide for your images to create a cohesive look across your email campaigns. This includes using similar color palettes, image styles, and formats.

6. Strategic Placement

Position your images in a way that supports your content. They should complement the text, guide the reader's eye, and highlight key messages. Avoid cluttering your email with too many images, as this can distract from your main call to action.

7. Optimize for Email Clients

Different email clients render images differently. Use tools like Litmus or Email on Acid to preview how your emails appear across various platforms and make adjustments as needed.

Poll

How Did You Like The Newsletter?

Login or Subscribe to participate in polls.

How Can I Help You?

If you like this newsletter and you want to work with me, there are a few ways we can do so:

  1. Watch out for my content on YouTube (link)

  2. Check out my content on X (link)

  3. See what I’m posting on LinkedIn (link)

  4. If you’re looking to add $50k-$500k/mo from your email list or you get a full refund, apply to work with my agency. (link)

Or just reply “ECOM” to this email.

I reply to absolutely everyone who replies to me.

Referral Program

  1. Refer a fellow e-commerce brand owner/operator to me and I’ll give you $500, and they wil’ll get $500 off their first month.

  2. Refer 10 people to The DTC Insights and get our email templates + training for FREE.

  3. Refer 50 people to The DTC Insights and get a FREE audit of your email marketing strategy.