Emails Should Feel Like Messages from a Friend

Author

Mark Daming Mei
August 28, 2024

Welcome back to The DTC Insights newsletter. It’s Mark there from Dahaus Digital.

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In today’s newsletter, we are going over:

  1. Why Friendly Emails Work

  2. How to Write Friendly Emails

  3. Example: Transforming a Marketing Email

Shower Thought of the Week:

“Customer retention is like planting a garden—you can spend all your time bringing in new seeds, but if you don’t water and nurture the plants you already have, you’ll never see them bloom into something sustainable and rewarding.”

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Ecommerce Email Marketing $1.15M Case Study

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The Insights

Why Friendly Emails Work

1. Build Trust: When your emails feel personal and friendly, they build trust with your subscribers. They feel like they’re hearing from someone who cares about them, not just another brand trying to sell them something.

2. Increase Engagement: Emails that mimic the tone of a friendly conversation tend to see higher open rates and engagement. People are more likely to read and respond to emails that feel genuine and approachable.

3. Foster Loyalty: By treating your subscribers like friends, you create a sense of community and belonging. This fosters long-term loyalty and makes customers more likely to return to your brand.

How to Write Friendly Emails

1. Personalize Your Messages: Use the subscriber’s first name and reference past interactions or purchases. Personalization makes your emails feel more direct and less like a mass broadcast.

2. Write Like You Talk: Avoid overly formal language or jargon. Write as if you’re speaking to a friend—keep it conversational, light, and relatable.

3. Share Stories: People connect with stories. Share behind-the-scenes moments, customer success stories, or personal anecdotes to make your emails more engaging and relatable.

4. Be Genuine: Authenticity is key. Don’t be afraid to show your brand’s personality or admit mistakes. Being real with your audience makes you more relatable and trustworthy.

Example: Transforming a Marketing Email

Before: Dear Customer,

We are excited to announce our new product line. Visit our website to shop now and enjoy exclusive discounts."

After: Hey [First Name],

I’ve been working on something special, and I’m so excited to finally share it with you!

Check out our [latest products]—I think you’ll love them.

And of course, I’ve got a little discount just for you. 😉

[INSERT CODE]

Best,

[Brand] Team

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