The Foundational of Email Marketing

Welcome to The DTC Insights newsletter. It’s Mark here. If you don’t know who I am, you might be familiar with me from my retention agency work at Dahaus Digital.

Before you read, be sure to follow me on YouTube, X, and LinkedIn for more content on growing your e-commerce business with retention marketing like Email and SMS marketing.

In today’s newsletter, we are going over:

• How Email Deliverability Is The Foundational of Email Marketing

• The Top 3 Things To Do for eCom Brands To Boost Email Deliverability

• 12-Step Email Deliverability Guide

• Engaging Campaign Ideas

eCommerce Quote of the Week:

"The true power of e-commerce marketing lies in using paid ads for quick wins and emails for long-term engagement." – Anonymous

Top Links of the Week:

Klaviyo Email Deliverability: Get Your Emails Out of Spam Quickly (Complete Guide)

Video Here (link)

Tips and Tricks

8 Steps To Optimize Your Email Campaigns (link)

Steal These:

Email Design Templates (link)

Strategy:

Understanding Campaign Strategy; Nurture & Sell (link)

Tweet Of The Week

Why Not Email Campaigns Fail (link)

Deep Dive

How Email Deliverability Is The Foundation of Email Marketing

Email marketing remains an important strategy for e-commerce businesses, but its effectiveness and results depend on one crucial factor: email deliverability. High deliverability rates ensure that your marketing messages reach your customers' inboxes, not their spam folders. This translates into higher open rates, enhanced engagement, and, ultimately, increased sales. Understanding how deliverability works and the mechanism behind it is the first step in leveraging the full potential of email marketing. If you want to learn more about email deliverability for eCommerce brands, watch this full training I did on email deliverability. (link)

The Top 3 Things To Do for E-Com Brands To Boost Email Deliverability

1. Cleanse Your Email List Regularly: Remove inactive subscribers to maintain a high engagement rate. Email Service Providers (ESPs) favor emails from senders with active engagement, which boosts your deliverability.

2. Optimize Email Content: Avoid spam triggers in your subject lines and content. Utilize a balanced image-to-text ratio and ensure your emails are mobile-friendly to enhance readability and engagement.

3. Authenticate Your Emails: Implement protocols like SPF, DKIM, and DMARC. These help verify your identity as a sender and protect your emails from being flagged as spam.

12-Step Email Deliverability Guide

Watch my full guide on Klaviyo Email Deliverability by clicking here!

It’s a 48-minute video packed with information, so grab a snack or drink while you watch it.

Engaging Campaign Ideas

Looking to refresh your email marketing campaigns? Consider these innovative ideas:

• Seasonal Promotions: Tailor your emails to align with upcoming holidays or seasons, offering special promotions or exclusive previews.

• Loyalty Rewards: Create an email campaign that rewards frequent shoppers with exclusive deals or early access to new products.

• Educational Content: Provide valuable content that helps your customers get the most out of your products, such as how-to guides or tips.

Poll

How Can I Help You?

If you like this newsletter and you want to work with me, there are a few ways we can do so:

1. Watch out for my content on YouTube (link)

2. Check out my content on X (link)

3. See what I’m posting on LinkedIn (link)

4. If you’re looking to add $50k-$500k/mo from your email list or you get a full refund, apply to work with my agency. (link)

Or just reply “ECOM” to this email.

I reply to absolutely everyone who replies to me.

Referral Program

1. Refer a fellow e-commerce brand owner/operator to me and I’ll give you $500, and they will get $500 off their first month.

2. Refer 10 people to The DTC Insights and get our email templates + training for FREE.

3. Refer 50 people to The DTC Insights and get a FREE audit of your email marketing strategy.