A good dinner is like a good email strategy...

Author

Mark Daming Mei
September 09, 2024

Welcome back to The DTC Insights newsletter. It’s Mark there from Dahaus Digital.

Happy Monday!

Before you read, make sure to follow me on YouTube, Instagram, LinkedIn, and X.

In today’s newsletter, we are going over:

  • Email Marketing Analogy: Gardening

Shower Thought of the Week:

Customers are like houseplants—you can’t just water them once and expect them to thrive. You’ve got to nurture them consistently to keep them growing.

Swipe File Of Amazing Popups From 7, 8, and 9 Figure Brands

Training Here (link)

Must-Have Have Klaviyo Email Marketing Flows Video Training

Video Here (link)

Klaviyo Beginners Guide

Video Here (link)

Klaviyo Email Deliverability Training

Video Here (link)

The Insights

Good email marketing is like hosting a dinner party.

First, you send out personalized invitations (that’s your subject line and segmentation), making sure it’s something your guests (customers) want to open. When they arrive, you serve a carefully planned meal (the content of your emails), tailored to their tastes and preferences. You keep the conversation engaging and relevant (your copy and design), making sure no one feels left out.

Throughout the night, you check in just the right amount—not too often to be overbearing, but enough to make sure everyone’s having a good time (that’s your sending frequency). By the end, your guests leave satisfied, and they’re already looking forward to the next invitation.

When done right, email marketing builds strong relationships with your customers, keeps them engaged, and turns one-time visitors into lifelong fans who will come to dinner again and again.

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