Welcome back from the long Labor Day weekend, and of course, welcome back to The DTC Insights newsletter. It’s Mark there from Dahaus Digital.

Before you read, make sure to follow my YouTube, Instagram, LinkedIn, and X.

In today’s newsletter, we are going over:

1. The Importance of Timing Your Flows

2. Why Social Proof Rocks In Email

Shower Thought of the Week:

People often fear sending too many emails, but consistency builds trust. When your emails provide value, more isn't annoying—it's appreciated.

Top Links of the Week:

How To Make High-Converting Campaigns

Video Here (link)

eCommerce Email Marketing Case Study

Video Here (link)

How To Design High-Converting Emails

Watch Here (link)

Klaviyo Email Deliverability Training

Watch Here (link)

The Insights

1. The Importance of Timing Your Flows

Timing can make or break your email marketing results. People are creatures of habit, often checking their phones at the same times each day—during lunch breaks, before work, and after work. This means that if you send an email at the right moment, you’re more likely to catch them when they’re actively engaging with their inbox.

When setting up your automated flows, it’s essential to consider this behavior. Once a customer triggers a flow, plan your follow-up emails to send within a 24-hour window, ideally targeting those peak times when they’re most likely to check their phone again. This ensures your message doesn’t get buried and increases the chances of it being seen and acted upon

2. Why Social Proof Rocks In Email

Social proof is one of the most powerful tools in your email marketing strategy—and it’s incredibly easy to leverage. When potential customers see that others are satisfied with your product, it naturally builds trust and credibility. Essentially, your existing customers do the selling for you.

Including testimonials, reviews, or user-generated content in your emails provides that extra push that makes the decision process easier for potential buyers. They see another happy customer and think, “If it worked for them, it’ll work for me too.” This type of endorsement is far more convincing than any sales pitch because it comes from a peer, not the brand itself.

Incorporating social proof into your emails can lead to higher open rates, click-throughs, and ultimately, more conversions—all without you having to lift a finger in the actual selling process.

Poll

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Referral Program

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