Plain Text Emails Are Awesome

Author

Mark Daming Mei
August 14, 2024

Welcome back to The DTC Insights newsletter. It’s Mark there from Dahaus Digital.

It’s hump day. How exciting…. (NOT).

Anyway, I’m trying to grow my Instagram, and I would appreciate a follow from you! Expect some more personal takes compared to my X, LinkedIn, and YouTube.

In today’s newsletter, we are going over:

  1. Why Plain Text Emails Outperform Designed Emails

  2. Why Sending More Good Emails Beats Sending Fewer Perfect Ones

  3. The RFM Model

Shower Thought of the Week:

The real MVP customers are the ones who scroll all the way down to the footer links.

Top Shopify Apps To Boost Your Email Marketing Results

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Why You Should Hire An Agency Versus In-House

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Klaviyo Email Deliverability Training

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The Insights

1. Why Plain Text Emails Convert

Plain text emails might not be as flashy as designed ones, but they often deliver better results. In an inbox full of image-heavy emails, plain text stands out with its simplicity and authenticity. Here’s why they’re so effective.

  • Simple: Plain text emails focus on your message and call-to-action (CTA), without any distractions. This makes it easier for your readers to take action.

  • Feels Personal: These emails feel like a direct message from one person to another, making them more relatable and trustworthy. This personal touch can increase your response rates.

  • Better Deliverability: Plain text emails are less likely to be flagged as spam, and they work well across all devices and email clients. This means more of your messages actually reach your audience.

  • When to Use Them: Plain text emails are especially good where the message is more important than the design.

    I told a client to do a plain text campaign during our audit session. He did it the next day which resulted in $20K in sales.

2. Why Consistency Beats Perfection in Email Marketing

In email marketing, aiming for perfection can sometimes hold you back. Sending three good emails each week is often more effective than waiting to send one perfect email.

  • More Opportunities: Sending multiple emails gives you more chances to connect with your audience. Each email is a touchpoint that can drive engagement and revenue.

  • Perfection Isn’t Needed: Waiting for the “perfect” email can cause delays and missed opportunities. Regular, good-quality emails keep you on your audience’s radar without the stress of trying to make everything flawless.

  • Variety: Sending three emails per week allows you to mix up your content and messaging. This variety keeps your audience interested and prevents them from getting bored.

  • Learn and Improve: More frequent emails provide more data, helping you understand what works and what doesn’t. This lets you continuously refine your strategy.

3. How to Use RFM Analysis to Supercharge Your Email Marketing

The RFM model, which stands for Recency, Frequency, and Monetary value, is a powerful tool for segmenting your audience and tailoring your email campaigns. This method helps you identify your best customers and create personalized campaigns that drive engagement and sales.

  • Recency: Customers who have made a purchase recently are more likely to engage with your emails. Target them with timely offers to keep them buying.

  • Frequency: Frequent buyers are your loyal customers. Reward them with special offers to keep them coming back.

  • Monetary Value: High spenders are your VIPs. Give them exclusive access to products and offers to make them feel valued.

  • Smart Segmentation: By combining these three factors, you can create highly targeted campaigns that are more likely to convert.

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