Happy Friday. Welcome back to The DTC Insights newsletter. It’s Mark there from Dahaus Digital.

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In today’s newsletter, we are going over a Labor Day sales strategy that you can use.

Shower Thought of the Week:

“Send more emails, make more money.”

Top Links of the Week:

How To Make High-Converting Ecommerce Email Marketing Campaigns

Video Here (link)

The Secret Weapon for Shopify Stores: Klaviyo Add-to-Cart Triggers

Video Here (link)

Top Shopify Apps To Boost Your Email Marketing (MUST HAVE)

Video Here (link)

Ecommerce Email Marketing $1.15M Case Study

Video Here (link)

The Insights

1. Sale Teaser (Email 1)

Timing: 3-5 days before the sale begins.

• Content:

  • Create anticipation with a teaser about the upcoming sale.

  • Highlight what customers can expect (e.g., "Up to 50% off sitewide," "Exclusive deals on top products").

  • Include a strong call-to-action (CTA) like “Mark your calendar” or “Stay tuned for more details.”

  • Use engaging visuals and a countdown timer to build excitement.

2. Actual Sale (Email 2)

Timing: On the day the sale starts.

• Content:

  • Announce that the sale is live.

  • Clearly state the discounts and any special offers.

  • Feature top products or categories on sale.

  • Include multiple CTAs like “Shop Now,” “Get the Deal,” or “Start Saving.”

  • Add urgency by mentioning the limited-time nature of the sale.

3. SMS Reminder

Timing: 4-6 hours after the sale begins, targeting those who opened the sale email but didn’t purchase.

• Message:

  • Short and direct, reminding them about the ongoing sale.

  • Example: “Don’t miss out! Our Labor Day Sale is live. Save up to 50% – shop now [link].”

  • Include a link to the sale page.

4. Plain Text Reminder with Urgency (Email 3)

Timing: 24-48 hours before the sale ends.

• Content:

  • A plain-text email to stand out in the inbox, creating a more personal feel.

  • Emphasize urgency, reminding customers that the sale is ending soon.

  • Example: “Hi [Name], just a quick reminder that our Labor Day Sale ends tomorrow at midnight. This is your last chance to save up to 50% on our best-sellers. Don’t miss out – shop now!”

  • Include a direct CTA, like “Grab Your Savings Before It’s Too Late.”

Poll

How Can I Help You?

If you like this newsletter and you want to work with me, there are a few ways we can do so:

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Referral Program

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