- The DTC Insights
- Posts
- Top 3 Levers Email Marketing Solves
Top 3 Levers Email Marketing Solves
Mark Daming Mei
May 31, 2024
Welcome to The DTC Insights newsletter. It’s Mark here. And I hope everyone is having a lovely Friday so far.
Before you read, be sure to follow me on YouTube, X, and LinkedIn for more content on growing your e-commerce business with retention marketing, such as Email and SMS marketing.
In today’s newsletter, we are going over:
What Are The Top 3 Levers Email Marketing Solves
Top 10 Biggest e-Commerce Marketing Mistakes To Avoid
The MUST-HAVE Flows For Every eCommerce Brand
eCommerce Quote of the Week:
"Success in e-commerce is not just about having the best products, but about creating the best experiences. Every click, every page, and every interaction should tell your brand's story and make your customers feel like the hero of that story." – Anonymous
Top Links of the Week:
12 Klaviyo eCommerce Email Flows That'll Make Millions in 2024
Video Here (link)
Tips and Tricks
SMS Marketing Actionable Tips (link)
Steal These:
Email/SMS Pop-Ups from 7, 8, and 9-figure brands (link)
Resources:
Top Email Design Resources (link)
Tweet Of The Week
How To Turn Off Notifications When You Have Your AirPods On (link)
Deep Dive
What Are The Top 3 Problems Email Marketing Solves
1. First-Time Conversions and Retention
One of the most significant challenges for e-commerce brands is converting first-time visitors into customers. Email marketing does wonders at nurturing leads through targeted, personalized communication and guiding potential buyers through their purchase journey. By getting your product into their hands, you set the foundation for retention. If the customer enjoys the product, they are more likely to purchase it again. A satisfied first-time customer can become a loyal one, as they now have firsthand experience with the quality and value your brand offers. Effective email marketing campaigns focusing on first-time conversions directly contribute to building a loyal customer base.
2. Higher Lifetime Value (LTV)
Email marketing plays an important role in increasing the lifetime value (LTV) of a customer. Once a customer has made a purchase, email marketing can keep them engaged with your brand through personalized content, special offers, and product recommendations. By consistently delivering value and maintaining a relationship with your customers, they are more likely to make repeat purchases. This ongoing engagement not only boosts their trust in your brand but also encourages higher spending over time, thereby increasing their LTV.
3. Higher Average Order Value (AOV)
Through strategic email campaigns, you can significantly increase the average order value (AOV) of your customers. Email marketing allows for personalized upsell and cross-sell opportunities based on previous purchases and browsing behavior. By recommending complementary products or offering bundled deals, you encourage customers to add more items to their cart. Additionally, exclusive promotions or limited-time offers delivered via email can create a sense of urgency, motivating customers to spend more during each transaction. When customers trust your brand and find value in your recommendations, they are more likely to make larger purchases, thereby boosting your AOV.
Top 10 Biggest e-Commerce Marketing Mistakes To Avoid
1. Poor website design
Your website is your first impression.
If it's slow, outdated, confusing, or ugly, customers will click away.
Invest in good design and UX.
2. Ignoring mobile users
More than half of your customers use their phones to browse your site.
Make sure your website design is mobile-friendly and responsive.
3. Not optimizing site speed
A slow website frustrates users and kills conversions.
Optimize for speed by compressing images, using a content delivery network, and minimizing code.
4. Not doing SEO for organic traffic
SEO is the most cost-effective way to drive traffic to your website.
Optimize your website structure, on-page SEO, and backlinks.
5. Not building an email list
Email is still one of the most effective marketing channels.
Build an email list and use it for newsletters, promotions, and re-engagement campaigns.
Social media platforms offer e-commerce businesses a huge opportunity to build brand awareness and connect with and reconnect with customers.
Choose the right platforms and create valuable content that resonates with your audience.
7. Not using retargeting
Retargeting ads help you reach potential customers who have already interacted with your website or social media channels.
Use retargeting ads to increase conversions and encourage repeat purchases.
8. Not offering customer support
Customer support is crucial for building trust and loyalty with your customers.
Offer multiple channels of customer support and respond promptly to inquiries and complaints.
9. Not tracking your analytics
Analytics help you measure your success and identify areas for improvement.
Use Google Analytics to track your website traffic, conversion rates, and user behavior.
The MUST-HAVE Flows For Every eCommerce Brand
I just dropped a new YouTube video on this topic, go and watch it now: https://youtu.be/_qVll-gi0y0?si=f658VgtpNOCiRp8I
Poll
How Did You Like The Newsletter? |
How Can I Help You?
If you like this newsletter and you want to work with me, there are a few ways we can do so:
Or just reply “ECOM” to this email.
I reply to absolutely everyone who replies to me.
Referral Program
Refer a fellow e-commerce brand owner/operator to me, and I’ll give you $500, and they will get $500 off their first month.
Refer 10 people to The DTC Insights and get our email templates + training for FREE.
Refer 50 people to The DTC Insights and get a FREE audit of your email marketing strategy.