Welcome back to The DTC Insights newsletter. It’s Mark here from Dahaus Digital.

I hope you’re having a lovely August so far.

Before you read, be sure to follow me on YouTube, X, and LinkedIn for more content on growing your e-commerce business.

In today’s newsletter, we are going over:

• Top Third-Party Apps For Your Retention Marketing Tech Stack

• Why List Growth Is Always First

• Simple Plain Text Email You Can Steal

Shower Thoughts Of The Week:

"Sometimes, the best innovation is just doing something better, not different."

Top Links of the Week:

10 Email Marketing Mistakes (And How To Fix Them)

Video Here (link)

How To Create Dynamic Coupon Codes In Klaviyo (Full Guide)

Video Here (link)

Must-Have Klaviyo Email Marketing Flows

FREE CHEAT SHEET (link)

Tweet Of The Week

Recent Designs From The Team (link)

Insights

Top Third-Party Apps For Your Retention Marketing Tech Stack

Retention marketing is needed for any serious eCommerce brand to keep your customers engaged and drive repeat purchases. To make your strategy as bulletproof as possible, you need the right tools in your tech stack. Here are the top third-party apps that can use to increase your efficiency.

Amped.io

Overview:

Amped is an advanced tool for creating highly effective email and SMS popups. Designed for DTC brands, it helps you capture more leads, grow your email and SMS lists, and boost overall revenue.

Key Features:

• Fully customizable popups for email and SMS capture

• Preference surveys and zero-party data collection

• A/B testing to optimize performance

Why It’s Essential:

Amped's popups are built to increase opt-in rates significantly, helping you maximize the value of your existing traffic by converting more visitors into subscribers and customers.

Retention.com

Overview:

Retention.com helps e-commerce brands grow their email lists by identifying anonymous website visitors and converting them into subscribers. Their identity resolution technology allows you to re-engage lapsed audiences and increase your cart and browse abandonment revenue.

Key Features:

• Identity resolution for anonymous visitors

• Automated list growth and re-engagement campaigns

• Integration with platforms like Shopify and Klaviyo

Why It’s Essential: 

Retention.com enables you to capture and convert visitors who would otherwise remain anonymous, expanding your email list and boosting revenue through targeted re-engagement.

Yotpo

Overview: 

Yotpo is a customer content marketing platform that helps you collect and leverage customer reviews, photos, and ratings to build trust and loyalty.

Key Features:

• Automated review requests

• Customer loyalty programs

• User-generated content integration

Why It’s Essential: 

Yotpo helps you build credibility and trust by showcasing authentic customer experiences, which can significantly boost customer retention and brand loyalty.

Why List Growth Is Always First

Think about it: an email list is a long-term asset to your business. As you nurture your list over time, you build loyalty and trust, which leads to repeat purchases and increased customer lifetime value.

When someone buys your business you ran for a period of years, they’re not buying your product development, your branding, your ads, or funnels. They’re buying your data, AKA your email list. That’s the most important asset of your brand.

Simple Plain Text Email You Can Steal

Hey {name},

[Attention-Grabbing Opening]: Start with a powerful statement that grabs the reader's attention and addresses a common pain point.

[Introduce the Problem]: Clearly outline the challenge the reader is facing, making it relatable and urgent.

[Present the Solution]: Introduce your solution, explaining how it effectively addresses the problem.

[Highlight Benefits]: Emphasize the key benefits of using the solution, focusing on results and value.

[Call to Action]: End with a clear, compelling call to action that prompts the reader to take the next step.

Best,
Team at {Your Brand}

Poll

How Can I Help You?

If you like this newsletter and you want to work with me, there are a few ways we can do so:

1. Watch out for my content on YouTube (link)

2. Check out my content on X (link)

3. See what I’m posting on LinkedIn (link)

4. If you want to add $50k-$500k/mo from your email list, apply to work with my agency. We contractually guarantee results. (link)

Or just reply “ECOM” to this email.

I reply to absolutely everyone who replies to me.

Referral Program

1. Refer a fellow e-commerce brand owner/operator to me and I’ll give you $500, and they will get $500 off their first month.

2. Refer 10 people to The DTC Insights and get our email templates + training for FREE.

3. Refer 50 people to The DTC Insights and get a FREE audit of your email marketing strategy.