Welcome Series Resend To Non-Openers Trick

Author

Mark Daming Mei
June 20, 2024

Welcome to The DTC Insights newsletter. It’s Mark here.

Before you read, be sure to follow me on YouTube, X, and LinkedIn for more content on growing your e-commerce business with retention marketing like Email and SMS marketing.

In today’s newsletter, we are going over:

  • How To Boost Your Welcome Series With A Simple Trick (I made a video about it) Click Here To View

Quote of the Week:

"Your brand is what other people say about you when you're not in the room." — Jeff Bezos

Top Links of the Week:

Deliverability Guides

Klaviyo Email Deliverability Guide (link)

Swipefile

100 Email Designs From 7, 8, and 9-figure brands (link)

Email Flow Cheat Sheets

12 Proven Email Marketing Flows (link)

Tweet Of The Week

Your Products Come First In Retention (link)

Deep Dive

Boost Revenue by Resending Your First Welcome Email

Your first welcome email is the highest-intent communication you’ll send—reaching subscribers when their interest is at its highest. Here’s why resending it can get you more revenue and more clicks.

Why Your First Welcome Email Matters

Highest Engagement:

New subscribers are most likely to open and engage with your welcome email. It sets the tone for future interactions and introduces your brand when excitement is high.

Benefits of Resending Your Welcome Email

1. Capture Missed Opportunities:

Resending reaches those who missed the first email, increasing chances to convert them into customers.

2. Maximize Engagement:

A second chance to engage means more eyes on your message, boosting overall interaction with your brand.

3. Reinforce Your Message:

It reminds both new and previous openers about your offerings, solidifying your presence and encouraging purchases.

4. Optimize Timing:

Sending at different times helps reach subscribers when they are most likely to open.

How to Resend Effectively

Segment: Target those who didn’t open the first email.

Personalize: Adjust subject lines or send times to increase engagement.

Test and Analyze: Experiment with different approaches and track performance for continuous improvement.

Poll

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How Can I Help You?

If you like this newsletter and you want to work with me, there are a few ways we can do so:

  1. Watch out for my content on YouTube (link)

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Or just reply “ECOM” to this email.

I reply to absolutely everyone who replies to me.

Referral Program

  1. Refer a fellow e-commerce brand owner/operator to me and I’ll give you $500, and they will get $500 off their first month.

  2. Refer 10 people to The DTC Insights and get our email templates + training for FREE.

  3. Refer 50 people to The DTC Insights and get a FREE audit of your email marketing strategy.